The MAcallan

BRAND INNOVATION PLATFORM · DIGITAL BRAND EXPERIENCE

The Macallan alchemy has always been and is the process of creation. Through the eyes of Steven Klein we discover the artistic thieir expression. Klein’s film take us on an origins and the Roca brothers to the heritage, and the mastery.

Year

18-22

Credits

Client: The Macallan
Vision & Product Concepting - Jota Marques
Experience Designer - Jota Marques
Creative Director - Jordi Munells
Visual Designer - Juan Manuel Pelillo
Content Manager - Daniel
Partner - Master for You, Barcelona

GO LIVE

Goals

We aim to to ignite the imaginations of macallan adorers and spirit consumers - from the elite to mass. We will do this by expressing the brands heritage and mastery in new, exciting and unexpected ways. We bring together the macallan, the Rocca Brothers and Steven Klein in an extraordinary expression of the macallan’sheritage and ultimate mastery — alchemy.

Through the eyes of Steven Klein we discover the artistic expression of the Alchemy. Klein’s FILM take us on a journey back to THE origins: The alchemy of the Macallan and the Roca brothers. The craftsmanship, the heritage, the mastery.

Texture Stories.

Stores Scanning.

PLay
Video

Captured.

Time.

Steven : Klein

My intention was to examine a world standing still through a moving camera. Typically with consumption of alcohol (parties, bars, celebrations) there is always an abundance of movement. I thought what if it had all stopped for a moment and I could take a closer look at it.