Maserati 100

GLOBAL WEBSITE · DIGITAL BRAND EXPERIENCE

For its history, exclusivity, innovation and class the Maserati has the best ways to seek and enjoy new driving experiences. Driving is an art for those who loves it. An exciting and almost sacred experience, where the artist discovers the greatness of his artwork on the way. A simple path, a new way. A quick weekend, lost looking horizons. A big adventure, amaze yourself with the unimaginable.

Year

15-21

Credits

Client: Maserati
Vision & Product Concepting - Jota Marques
Digital Experience Director - Jota Marques
Creative Director - Jota Marques
Visual Designer - Fabiano Rosa
Copywriting - Cristina Bissanti
Video Concept - Factory Studios
Partner - Vangogh Creative, Milan

GO LIVE

Goals

So what would happen if we could represent the beauty of these feelings?

Drive a Maserati is not about moving through places. It comes to follow, discover and represent the experiences lived on the way; EMOTION DRIVE TRACK.

A premium digital experience, that occur across multiple platforms and award user interaction with the brand. So, we have created a way for the user to find the best routes of life, because take our kids to the school, accompany our wives to the theater, or traveling to discover an unknown route are movements that are part of our emotions. And this will be the beginning of everything.

‍

Texture Stories.

Stores Scanning.

PLay
Video

Maserati.

Life.

FEEL / MOVE / ENJOY

Everything is the product of a combination. That’s why we’re introducing; Maserati Life. The new maserati.com. A place that combines everything we believe in.