Ferrari 488gtb

BRAND LAUNCH · DIGITAL EXPERIENCE DESIGN

The idea is to relate the exploration of the digital experience to driving in person. Every detail will be presented with a subjective view, accompanied by ad hoc texts and images, perfect for recreating an immersive type of enjoyment.

Year

15-22

Credits

Client - Ferrari GT
Product Concepting - Jota Marques
Experience Designer - Jota Marques
Executive Creative Director - Giorgio Guzzi
Chief Strategy Officer - Maxi Galli
Head of Design - Roberto Versa
Designer - Leandro Lima
Partner - Vangogh Agency, Milan

GO LIVE

Goals

The ferrari 488 GTB is pure force.The idea is to present the Ferrari 488GTB through the metaphor of the physical concept of force. Each feature is interpreted as the logical consequence of the physics applied to the world of the Ferrari 488 GTB.The fruition will be of an objective type, of a technical nature. The narrative link is to be found in the charm of pure power applied to the magic of everyday life.

The experience that leads to the discovery of the new Ferrari 488GTB has a vigorous but suggestive tone of voice, in perfect balance with the rationality and high quality of the product. f pure force.

Power has different ways. Energy, direction, strength. Unleash the magic of pure force.