FERRAGAMO LIVE

BRAND EXPERIENCE · SERVICE DESIGN

The digital front row seat to runway. A real-time fashion video editor into a virtual platform equipped with 8 real cameras and 6 influences prepared to generate unique plans at the direct request of users through their social networks.

Year

17-22

Credits

Client: Salvatore Ferragamo
Product Concepting - Jota Marques
Experience Designer: - Jota Marques
Chief Strategy Officer - Maxi Galli
Head of Design - Fabiano Rosa
Design - Leandro Silva
Copywriting - Cristina Bissanti
Partner - Vangogh Agency, Milan

GO LIVE

Goals

Introducing FERRAGAMO LIVE. A real-time fashion video editor designed to give you access to the brand's coveted and ultra-exclusive fashion shows. Performed on a virtual platform equipped with 8 real cameras and 6 influences prepared to generate unique plans and signed by them at the direct request of the users through their social networks.

By increasing the relevance and convenience factor, the application will generate a customized video editor, to make short videos of the parade with each user's own personality. For this, we made a virtual set of 8 real cameras and 6 influencers located in strategic areas, to make the plans at the request of the users, automatically included in the video editor so that users can make their short videos of the parade and use them immediately. first on their social channels.