CUPRA BRAND EXPERIENCE

BRAND LAUNCH · EXPERIENCE DESIGN DIRECTIONS

Lifestyle Destination. A progressive digital brand platform with moments and content that evolves the “cupralovers” with the CUPRA ATTITUDE using five brand launch milestones: Impact, Launch, Dicovery, Experience and Car World.

Year

19-22

Credits

Client - SEAT S.A.
Product Concepting - Jota Marques
Experience Designer - Jota Marques
Head of Design - Isa Espona
Arte Director - Luis Villalba
Visual Designer - Janaina da Silva
UX Designer - Marta Paris
Copywriter - Trini Rodríguez
Video Production - CANADA
Partner - C14 / DDB, Global

GO LIVE

Goals

Technically, a content hub. Conceptually a “Lifestyle destination”, with content that constructs and expresses the ‘Cupra Attitude’.. We will construct this experience through interactions between people and the car. Both feeding off each other, exploring the Cupra attitude: Unconventionally stylish, playfully up to date.

Life: The Car.... iving, experiencing, living life with Cupra attitude.
Style: The people… their lives, creating, challenging, living life their way.