ADIDAS ORIGINAL

RETAIL EXPERIENCE DESIGN · DIGITAL EXPERIENCE DESIGN

Shoe shopping tends to be one of those love it or hate it past times. Adidas Original thinks there’s another way. Augmented Reality (AR). The company has set its sights on feet, launching an app called Original Selfeet.

Year

16-22

Credits

Client - ADIDAS ORIGINAL
Vision & Product Concepting - Jota Marques
Experience Designer - Jota Marques
Concept Collection - italia Independent
Creative Director - Lapo Elkann
Head of Design - Adidas Original zx flux
Concpet Store - AW LAB
Partner - Vangogh Agency, Milan

GO LIVE

Goals

You either really enjoy spending several hours walking around shops trying on a myriad of styles only to go for the very first pair, or you don’t, and buy something that looks vaguely ok from Amazon. Adidas Original, searched and found a smart solution to this problem.

An APP for use in stores and outside of it, where the user can find out the origin of their sneakers by scanning each part of their texture. In addition, the user can be a co-creator of the new collections simply by photographing an aerial environment with their feet. What remains of the result of the texture of the photo, is converted thanks to artificial intelligence into a new texture and this can be awarded as the new co-creator of a new collection with this texture.