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Today is not about what motor industry is but what it could be. We have embraced car brand values, bold, optimism, openness, to challenge the status quo.

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So let's dream big.

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Who is motor industry today?SEAT is bold, daring a bit edgy it connect with young people thorough urban responsible mobility This platform is an agent of change, both internally and externally

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But our today has dramatically changed

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• But our today has dramatically changedSome of these changes will be transient, with things going back to the way they were once the pandemic is over. But the impact of COVID-19 has been so great that some aspects of daily life would be changed forever.on & Trial.

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• How can we redefine a new car experience that make the most of this change?

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• We know that the only constant in life is change, so let´s challenge the status quo, let´s be a brand that redefine the way of doing things.

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Bye campaign. Hey brand content - From the traditional campaign to the launch of seasons of entertainment content.

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Redefining Mobility

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• Mobility is dead, long live mobilization Mobility is defined as the potential for movement and the ability to get from one place to another.

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• But there are many different ways in which you can move people beyond physical movement. You can move their mindset, their interest, their mood, their perception, their reality.

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• Everybody wants to own "mobility" why not go a step beyond that.? Let's mobilise the people, let's be the force they need to get where they want to.

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• We are bold, optimistic, and open, let´s  be the one encouraging people to move forward with their life

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History never repeats itself, but man always does. So let's reinvent ourselves to be able to give a relevant answer to the needs the car brands covered in the past, but in a way that is adapted to this new chapter in history.

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Life Playground - A new car experience

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Life is car brands platform that tides together all the different experiences that car brands can offer. It allows the brand to start to position itself beyond cars, it brings experiences to consumers and conveys emotions, all that with a single voice.

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At the same time, it can be a springboard for innovation and creativity inside the company.

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This platform is an agent of change, both internally and externally.

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Summary: Life is the new platform that mobilized people into traveling, moving, connecting, working and experiencing the life they want to Do you want to play? Let's Play?

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